Greener Goals: Manchester City’s Sustainability Campaign

This campaign was crafted to position Manchester City Football Club as a champion of environmental consciousness. The project includes a comprehensive advertising strategy and media plan promoting sustainability, targeting the club’s global fan base. Key highlights include:

Campaign Objective: To inspire environmentally responsible behavior through the power of sport and the global reach of football.
Target Audience: Football fans aged 16–35 with a focus on digital engagement and values-based marketing.
Media Strategy: A mix of social media, OOH, influencer partnerships, and sustainable merchandise promotions.
Creative Concept: “Every Goal Counts” – blending sport with sustainability to promote green living through emotional storytelling and call-to-action messaging.