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Digital Marketing Strategy for Tabletto
Project Type
Digital & Interactive Marketing Plan
Date
June 2024
Location
Leeds, UK
This project presents a comprehensive digital marketing strategy for Tabletto, a conceptual tablet brand created for strategic testing and planning. The strategy is built around consumer behavior insights, a clear understanding of the brand’s value proposition, and data-driven decision-making.
The campaign integrates a variety of digital channels including:
Website
Social Media
Email Marketing
Display Advertising
Search Engine Marketing (SEM)
Mobile Marketing
Influencer Collaborations
It includes a SWOT analysis, defined user personas, brand personality, marketing funnel, and touchpoint analysis. Strategic campaign ideas like teaser launch content, Instagram storytelling, interactive banner ads, and remarketing efforts are tailored to build awareness, drive engagement, and improve conversion rates. The plan is designed to create a holistic, connected, and immersive experience across all digital touchpoints, maximizing reach and impact in a competitive digital landscape.
